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These guys are the reason workers’ unions were made.

Consumer market seems more bigger than B2B marketplace, but when it comes to actual figures, whether in terms of currency or quantity, B2B overpowers consumer markets. Whether conducted through face to face meeting or indirect channel, these organizations have to deal with complex purchasing and selling decisions, side by side handling many people for same account or project having many decision makers, influencers, end users, etc.

Further, these markets can be seen as divided into four categories:

• Commercial Market

o Sells raw material used in production

o Sells product which aid in production

o Sells maintenance supplies